We use flyers, cards & signs because they cost far less than advertising in multiple
phone directories.  Years ago there were 1 or 2 books.  Now there are 5.

Now, we're only in one.

Most books don't serve our needs here.  The majority of the shops in them are NOT from our area. 
They are valley shops looking to come down here and take advantage. 
I've seen it a thousand times. 
Why would a valley shop need to telemarket and come down here?

Doesn't that say something about what they're doing there?

More advertising means we have to charge more.
We do the best we can to keep things as reasonable as they can be
and that means keeping our advertising within reason.

Think about it.

That's also why we don't sell Zerol Ice, Surge Protectors, Heavy Filters,
Compressor Start Assists, (unless it's actually needed), OR Service Contracts. 
And why you will NEVER see kids, seniors or animals in our ads. 

It's about the work and nothing else.